I'm Solly Baby’s founder, Elle, and I'm so glad you're here. Originally from Texas, I now live on a little three acre farm in Bonsall, California with my husband and partner, Jared, and our four kids.

I never thought I'd start a company. I barely graduated high school and I couldn't have dreamt this whole thing up if I'd tried, but there’s nothing more meaningful to me than bringing families together comfortably, confidently, and happily. They say necessity is the mother of all invention, and Solly was born from my own needs and experience as a mom. My first baby had colic and reflux and loved being worn, but every carrier left me with a headache and a backache—so I decided to make something better. So, in 2010 while pregnant with my second baby, Solomon, I stitched my first Solly Baby Wrap on a $50 serger from Craigslist. Carrying him in that wrap while my toddler clutched my hand, I knew I’d made something special.

I worked during nap times, moved furniture to cut fabric, and kept tweaking until the wrap was as beautiful as it was functional. The first year of selling on Etsy was rough, but I kept going. Three years in, social media helped us take off—and we haven’t looked back.